CHALLENGE

Barnes & Noble is America’s largest retail bookseller, and a leading retailer of content, digital media and educational products. When they saw an opportunity to generate interest in Spanish language children’s books in the Pennsylvania/New Jersey/Delaware market, they approached GH for assistance.

SOLUTIONS

The GillespieHall team created a series of in-store public relations events to promote Barnes & Noble’s range of Spanish language children’s books. The events included Spanish teachers from local private and public schools, as well as local authors.

OUTCOME

Our series of events attracted hundreds of local families, and spurred a significant increase in awareness about and interest in Spanish children’s books.

Category
Case Studies, Public Relations