Case Studies, Social Media Marketing


This high-quality design and landscape installation services company does everything from designing a yard with native plants, to constructing patios, waterfalls, ponds and decks. Yet in the crowded northern Delaware marketplace, Borsello needed better brand awareness to attract more customers and achieve the growth that the owners sought.


The GillespieHall team realized that Borsello lacked two-way communications with existing and prospective clients. So GH optimized and managed Borsello’s social media pages on Facebook and Pinterest for two years. During this time we also penned a series of blog posts on landscaping topics.


The award-winning social media campaign and the media stories generated a resounding 418% increase in page followers, and a 120% increase in sales leads via Borsello’s website.