CHALLENGE

When three small accounting firms merged to serve Delaware and neighboring areas of Pennsylvania and Maryland, they needed a new name and brand for the larger entity, and a strategy to enhance the new company’s unique value proposition. They also required a sparkling and engaging online profile, and a strong social media presence.

SOLUTIONS

Hired to create a new brand, GillespieHall realized this new firm could be elevated into a commercial force – a game plan embraced by the new CEO and management team as well as existing employees. First we named the firm Capital and Worth and designed a stunning new brand identity. We then designed a sleek, award-winning website, and began a social media campaign on Twitter and Facebook. All of this, together with our strategic ads and sponsorships were used to introduce Capital and Worth into the community as an old friend with a stunning makeover.

OUTCOME

In two years, the firm experienced a 400% growth in their combined Facebook and Twitter community.

Category
Case Studies, New Brand / New Visual Identity