CHALLENGE

Our client was a recently-promoted chief executive who needed to be established as the organization’s leader, while also being able to connect extensively and successfully with staff and stakeholders.

SOLUTIONS

To facilitate this transformation, GillespieHall firstly updated and strategically managed the CEO’s LinkedIn account. We created an internal communications plan that included emails, video, strategic meetings and speeches. We created solid opportunities for the CEO to meet with the public and media representatives, and to be featured on the agency’s website and social media pages.

OUTCOME

Our efforts boosted the CEO’s reputation as a partner, a key resource and an expert, and helped win the respect of employees. The CEO’s LinkedIn connections increased 210% and relationships with public stakeholders grew stronger.

Category
Case Studies, Personal Branding