A privately-owned energy and equity company was entering its third decade of business – with a logo and website that had not been evaluated since the early days of the company. Company leadership did not use the website or company brand assets, and in some cases even avoided referring to them.
GillespieHall developed a modern website that effectively showcases the company’s commitment to improving the U.S. power grid and creating value for investors. The new website is responsive and easy to use, highlighting information and resources important to stakeholders with diverse needs within the company.
Website visits have increased 99% since the website launched.