CHALLENGE

Having acquired two new companies, this entrepreneur needed to merge them culturally, while also transforming the expanded organization into one recognized as a leader by clients and relevant professional networks.

SOLUTIONS

GillespieHall optimized the owner’s LinkedIn profile, and audited other existing social media profiles to create consistency in tone and messaging. We conducted media training, set up a professional photography session, and provided leadership counsel.

OUTCOME

The client made a successful transition from entrepreneur into an executive who was fully acknowledged by employees at all three companies as the leader. The executive was elected to the board of a national nonprofit’s state branch.

Category
Case Studies, Personal Branding