CHALLENGE

A power transmission company is building a transmission line from generators in New Jersey to the Delmarva peninsula. Created for the project, the company had no local brand recognition and needed to develop trust among the communities impacted by the new line.

SOLUTIONS

GillespieHall developed an appealing, informative and user-friendly website to position the client as the primary source of information about the project. When statements and project updates that need to be made available to the public, they are published first and foremost on the website to reach interested consumers and provide a useful link for project leadership.

OUTCOME

Website traffic consistently jumps before and after community meetings, indicating that local stakeholders use the website as a resource.