CHALLENGE

Speakman, a hidden gem in its local economy, engineers and manufactures bathroom fixtures and emergency plumbing solutions. This remarkable company, dedicated to craft, design and innovation since it was founded in 1869, engaged GillespieHall to increase its regional brand awareness.

SOLUTIONS

GH drew on the fascinating and engaging stories behind the Speakman brand. Our campaign told the story of a legendary family business with a pioneering spirit and flawless engineering of its category leading plumbing products. We used all the communication conduits at our disposal.

OUTCOME

When we began the PR campaign, brand awareness surveyed at 52%. At the campaign’s completion, Speakman brand awareness surveyed at 89% – a highly successful outcome.

Category
Case Studies, Public Relations