CHALLENGE

A prominent executive who worked extensively with the public and agency stakeholders lacked consistency and professionalism online. The VP’s profile featured inconsistent imagery and incomplete messaging, creating a gaping hole in the professional identity, seriously impeding opportunities to expand influence among new stakeholder groups.

SOLUTIONS

GillespieHall created uniformity and consistency across all of the client’s existing online profiles. We optimized the client’s LinkedIn page and create and post tweets regularly on behalf of the client.

OUTCOME

The client’s online profile soon became a useful tool for making professional connections, providing a status boost among the organization’s VPs. Within 18 months, the client’s Twitter followers had grown a staggering 90% and the Twitter engagement rate currently holds steady, about 20% above average.

Category
Case Studies, Personal Branding